Intelligence
in the AI Era

Coffee, breakfast and an opportunity to connect with fellow marketing, technology and business leaders before the program begins.

AI is making capabilities that were once scarce broadly available. The advantage now comes from combining customer signals, organizational knowledge, machine intelligence and human judgment into faster, better decisions. This opening frames the day around what it takes to build an organization that does not simply use AI, but becomes more intelligent because of it.

AI is evolving from a set of tools into a force reshaping how businesses understand customers, build brands, and compete. In this fireside chat, Raja Rajamannar, Mastercard senior fellow and bestselling author of Quantum Marketing, cuts through the noise, exploring where AI is creating real advantage today, where it is taking marketing next, and what leaders must do to prepare for the disruptions ahead.

For decades, marketing organizations have been built around campaigns. AI makes it possible to build systems that continuously learn. This session shows how Haleon, the $14.5 billion maker of brands like Advil, Sensodyne, Panadol and Tums, connected customer signals, content, media, measurement and organizational knowledge into a marketing intelligence stack that improves decisions.

Coffee and an opportunity to connect with fellow attendees before the next session.

AI is changing not only what leaders do, but what organizations value in their leaders. This conversation examines how C-Suite roles and other senior roles are evolving, which leadership capabilities are gaining value, how executive teams are reorganizing around AI and what separates leaders turning enterprise intelligence into organizational advantage from those simply adopting the technology.

In this rapid live demo, see how live performance data can feed specialized AI agents that monitor campaigns, spot problems, surface opportunities and recommend actions continuously. An agent will be built live to show how fragmented data and manual reporting can become an always-on decision system.

AI is moving from helping marketers make media decisions to increasingly executing them. This conversation examines what is being automated across planning, buying and optimization, where human judgment and control still matter, and how advertising changes as ChatGPT and other AI platforms become new environments for discovery and media.

Lunch and curated networking with speakers and fellow attendees.

A working session built from lessons across 150 AI transformations. Participants examine the choices that separate organizations generating measurable value from those stuck in pilot mode, across adoption, workflow redesign, AI fluency, governance, automation and ROI. The goal is a practical playbook leaders can take back to their organizations.

Leading Chief Marketing Officers compare how they are redesigning marketing around AI, from customer understanding and creative development to media, measurement, talent and operating models. The focus is not simply on tools, but on the organizational choices that compound performance and what a truly 10x marketing function looks like in practice.

A reset after the bootcamp and an opportunity for peer exchange.

AI gives enterprises the opportunity to move from capturing information to continuously learning and acting on it. Amit Shah lays out a practical blueprint for building the intelligent enterprise, including how to connect data, organizational context and AI agents across systems and workflows; where orchestration and governance sit; how to think about build versus buy; and what actually breaks when organizations try to scale. The session shows how to move from isolated AI experiments to systems that can learn, decide and act across the enterprise.

AI is becoming a board-level issue, but the conversation cannot stop at technology, cybersecurity and risk. Directors examine how boards should think about AI-enabled growth, customers and brand, what management needs to communicate about opportunity and risk, and how Chief Marketing Officers can bring a stronger customer and growth perspective into the boardroom.

AI is rapidly becoming the first place consumers discover, evaluate and compare brands. This conversation moves beyond AEO tactics to examine a more consequential shift in marketing power. What determines which brands AI knows, trusts and recommends? The panel explores how brand authority, content, earned influence and measurement must evolve when the customer journey increasingly begins with an answer rather than a click.

Across the day, one distinction becomes clear. Using AI is not the same as becoming more intelligent. This closing draws together the principles that surfaced across customers, leadership, marketing, workflows, organizational knowledge and governance, and distills the decisions leaders should make next.

Cocktails and curated networking with speakers and fellow attendees.